Industry · Marketing
Model the AI economics of creative, copywriting and campaign workflows across an agency.
Marketing agencies use AI across ideation, copy generation, asset variation and analytics. Token consumption is moderate but output-heavy, making model choice unusually impactful on cost.
Tokens / creative / yr
10–35M
Output share
35–40%
Highest of any function
Cost / campaign brief
$2–$15
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Embedded in core workflows. Mixed adoption.
AI-assisted tasks
3 / 3Annual estimate
$31.5K
Total token OpEx for 120 employees · Claude Sonnet 4
Key cost considerations for marketing
- Output tokens dominate cost — favor models with low output pricing for high-volume drafting.
- Image and multimodal generation cost should be modeled separately from text tokens.
Primary AI workloads in this industry
- AI content generation cost calculator — 2K – 12K tokens / event, $0.01 – $0.15 per piece.
- AI research and synthesis cost calculator — 10K – 100K tokens / event, $0.10 – $2.00 per report.
- AI drafting and writing cost calculator — 3K – 15K tokens / event, $0.01 – $0.20 per draft.
Frequently asked questions
›How do agencies bill clients for AI usage?
Most agencies bundle AI cost into hourly rates or treat it as a pass-through with a 15–25% markup, itemized on the invoice.
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